Paywalls are not a deterrent like they used to be. Now they can actually generate revenue and make a company less dependant on ads to make their money.
2) Identify and provide a brief explanation of the four recommendations for the types of journalism The New York Times should be producing for digital readers as detailed in “Journalism that Stands Apart” report.
- Visual journalism: Making the story stronger with graphics by increasing the number of visual experts to the team and expanding on their leadership roles. Working closely with the photographers and videographers and using them in more than just a secondary role.
- More additions like briefings: Consistent with the readers' habits and allows the journalists to use a more conversational writing style. It helps to bring a distinctness, making it clear that they're covering stories on the ground with experienced journalists.
- A new approach to features and service journalism: A modern version of the 70s features expansion. Devoting resources to new areas, so as to attract more subscribers and engage new readers.
- Engagement: The best way to build reader loyalty. Asking readers to spend time on their platform builds that loyalty through comments sections.
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