Media Diary Analysis

I didn't record my data in the same way (in hours) as everyone else so it isn't in the chart but I noticed similar trends in the amount of social media that I used (which decreased every week), but more traditional news consumption (via the publication's app or website).  I noticed a lot of Netflix being consumed, which was similar to mine as well and even Stats Canada in 2016 determined that television in multiple forms was the highest form of consumer media. 

Unit 12

• Consider Rosen’s second and fourth reasons for optimizing for news - freedom from the 24-hour news cycle and journalist as discussion leader. How might a publisher bring those recommendations to life? What types of stories and angles to stories might get assigned and produced? How might journalists engage with the audience to build trust?

The publisher can avoid this by staying clear of clickbait articles and selling the story, not the traffic because there is no advertising. More interesting and relevant stories can be produced coupled wth the ability to follow the journalists you enjoy the most and have interactions with them.

• In his keynote, what are five ways Rosen suggests publishers can demonstrate they are optimizing for trust? 

1. When a person can easily understand the story being read and the data policy being bought into at sign up.
2. Knowing that the story will be reported only once it's nailed down and that corrections will be made if the story falls apart. 
3. Being able to click on the reporter's name and get a bio, archive and what motivates them in their journalism. 
4. Knowing that a reader can go to the "about" section of the website and learn about the mission of the publication, ownership, reporting priorities, and spending resources. 
5. When a reader can feel like the publication is listening to the internet while publishing on the internet. 
6. When the reader can add their knowledge to the product and their attention is given, not grabbed. 

• Consider Philip Eli’s five ways to regain trust from readers. What role does a publication’s public editor offer in terms of building audience trust? What role, if any, should they play in educating the audience about journalism? Does this extend to digital-native publishers or only traditional print publishers or broadcasters?

        The public editor should embrace the role of having to regain the trust of the reader but it can't just be an individual effort. Journalists and editors alike should band together and help educate the public about the profession; don't assume everyone knows what journalism is, there's no reason anymore to not educate people. It shouldn't matter whether you're a digital publication or traditional paper publication, that mentality should extend to everyone.  

Unit 10

• Explain the revenue strategies of The Athletic. Where does its money come from?

Its money comes from famous names they've hired to work for them and from the subscribers. People will pay for heavy coverage of topics that they are deeply interested in. Bringing in some of the best names in the business will attract readers and maximize profits.  

• How has it gone about building its audience? Has it been successful in audience and revenue growth?

Again, it's built it's audience through the people that they've hired. They know they have big audiences and those audiences will flock to the site. They should be well on the way to beating their goal of 100,000 subscribers but they don't actually release official numbers.