Unit 10

• Explain the revenue strategies of The Athletic. Where does its money come from?

Its money comes from famous names they've hired to work for them and from the subscribers. People will pay for heavy coverage of topics that they are deeply interested in. Bringing in some of the best names in the business will attract readers and maximize profits.  

• How has it gone about building its audience? Has it been successful in audience and revenue growth?

Again, it's built it's audience through the people that they've hired. They know they have big audiences and those audiences will flock to the site. They should be well on the way to beating their goal of 100,000 subscribers but they don't actually release official numbers.