Media Diary 4

I upped my intake a bit this past week, so I have been spending about 4 hours a day consuming news from various platforms. All of my news apps, Twitter and Facebook. I listened to CBC Radio for about an hour this week. No print media again this week.

Unit 4

1) What are Buzzfeed’s Golden Rules of Shareability?


These golden rules are:

• Don't use tricks 
• be yourself 
• content should reflect your own identity, not anyone else's
• make content that you'd be proud to share
• experiment
• no ideas are bad ideas 
• have a heart 

 2) Provide the definition for each of Huffington Post’s reader badges: networkers, superusers and moderators.

The badges are rewards for the Post's most committed readers. Networkers are the people who draw fans and followers. Superusers share and comment on Facebook and Twitter often and moderators are trusted to delete comments that they deem inappropriate. 


3) Name two characteristics for each of the following digital media eras


Portal: 

• the first wave of digital journalism disruptors 
• had to use dial-up to connect 

Search:

• content developed for sharability  
• social networks such as Facebook and Twitter were introduced 

Saas:

• subscription based revenue model 
• uses AI and predictive analytics to understand what audiences want 

4) How does David Skok use disruption theory to explain how digital native news publishers were able to disrupt traditional publishers? 

By distributing a brand that is faster and more personalized than the major, more established news organizations and using technology to create a more efficient product. Like digital newsrooms for organizations like the New York Times and Wall Street Journal. 

Unit 3

1) Taking into account all the data points examined in the API report “Paying for News,” what type of person would you say is most likely to pay for news?


Based on the report, news seekers are the most likely to pay for news as they search it out and follow it on a regular basis. The age range between who pays can vary depending on age, interests, preferred publications, whether they follow on social media and the amount of free content that they provide. 



2) For each of the 3 news subscriber archetypes in the API research report, list two to four strategies that would appeal to that archetype’s sensibilities in order to get them to pay for content and describe those strategies.


The Clinically Committed don't really need more strategies to get people to pay because they already view paying for content as a duty to journalism. I think for those people all you need is to continue to put out the good content that has kept them coming back. 


Good content at an affordable price for the thrifty transactors is one way to get them to pay for content. Price is the drive home factor for these people so that should be priority one with a high volume of good content a close second. 



The elusive evaders could be tricky because they're already on the fence to begin with, but offering pay-as-you go services with multiple options. And an easy way for the consumer to back out if they so choose so they know that you still value their business of they do decide to come back later. 


3) What does the API research report “Paying for News” say about the perceived cost and value of the news people pay for? 


It says that the people that are already paying generally fell like they are getting a good deal. However the ones that are not paying, saying that price is a big factor and are not willing to pay a lot. 






Media Diary

I've spent 3-4 hours a day this week consuming the news via the various platforms I get it from. My news apps (CBC, CP24, Toronto Star), Twitter and Facebook. The Toronto Star news letters keep me updated every few hours. No print media this week. 

Survey

Would you like to see more content? 

If so, which areas could be improved?

Is the content quality reflective of the price? 

Would you be willing to pay more for more exclusive content? 

How long would you be willing to commit for? 

Unit 2

1) Name and describe three reasons identified in the Kantar Media report why people might pay for news.
  
The first is content related motivations, which can mean several different things. Accuracy and neutrality of the news stories, the broadness of the coverage and how appealing the writing is. Others prefer the content that paid sites can only provide. Which leads to the next reason people pay for news. 

The second is platform related motivations. Simply put, one can get a better experience when they can pay for their content with benefits such as customization and prioritizing content to your personal interests. 

The third is brand related motivations. More than just content and benefits, a brand comes with trust and assurances. Paying for a reputable news source as opposed to "fake news" outlets. But people will pay just for the popularity of the brand itself. 






2) Which of the suggested funding propositions do you think has the most potential to be a successful revenue source for a news website? Explain your choice. 

I think paying for a membership with benefits would have the most success just solely on the benefits. Yes, you're spending money but you're also getting things that others aren't 

3) Why do you think people identified Display Advertising as the least intrusive and most acceptable form of advertising? Why do you think people identified Video Pre-Roll the most intrusive and least acceptable form of advertising?

Display advertising was the most acceptable because it's the most familiar. People are used to seeing it so it doesn't disrupt their day in any way. Video pre-roll is the least acceptable because it's the most intrusive. Banner ads in videos that you always have to close and ads in the videos. It's annoying and people shy away from it.    

4) In your opinion, how would you rank the following forms of advertising in terms of intrusiveness? Explain your ranking choice.

• Sponsored by Content
• Click Bait
• Branded Content
• e-Commerce links and partnerships
• Video Pre-Roll

Video pre-roll and clickbait are the most intrusive because sometimes you can't get away from it. The others, while still annoying, can simply be ignored or laughed off. 




Media Diary



I didn't keep an ongoing record of my use this week, but I have been spending as much free time as I can on Twitter or my news apps and websites. I also subscribed to several Toronto Star newsletters today. 

Unit 1

1) If you were creating a new digital editorial product, let’s say a website, where would you start? Would you come up with the content first, identify an audience, or would you first try to figure out where your money would come from to fund this venture?

      I think that content and audience can go hand in hand, as one always feeds off the other. You can't have an audience, at least a loyal one, without good content. So once you figure one out, the other will follow. Having no experience in website design or content creation, my methods might differ from someone who might be an accounting major and worry about the finances before anything else. You can have all the finances in the world available, but if you don't have the ideas to sell for the content or audience, it won't matter. 

2) What impact might there be on a media company’s brand if they accept advertiser written content or create content that is paid for by advertisers without transparent labeling? 

      The lack of transparent labeling could lead to the audience feeling like they've been misled or a confusion as to what the brand is or is trying to sell. It could look like they have something to hide and could very well drive people away and have an overall negative impact. 

Media Diary



I very rarely pick up a physical copy of a magazine or a newspaper. Unless the magazine is a baseball magazine. Instead, I opt to read the online publications of newspapers or magazines, which I spend an inordinate amount of time reading on my phone. It's easier and more cost effective than buying a paper every day. I watch a lot of news clips via Facebook, Twitter or YouTube and listen to a few sports podcasts via the PodBean app and Spotify.