Unit 4

1) What are Buzzfeed’s Golden Rules of Shareability?


These golden rules are:

• Don't use tricks 
• be yourself 
• content should reflect your own identity, not anyone else's
• make content that you'd be proud to share
• experiment
• no ideas are bad ideas 
• have a heart 

 2) Provide the definition for each of Huffington Post’s reader badges: networkers, superusers and moderators.

The badges are rewards for the Post's most committed readers. Networkers are the people who draw fans and followers. Superusers share and comment on Facebook and Twitter often and moderators are trusted to delete comments that they deem inappropriate. 


3) Name two characteristics for each of the following digital media eras


Portal: 

• the first wave of digital journalism disruptors 
• had to use dial-up to connect 

Search:

• content developed for sharability  
• social networks such as Facebook and Twitter were introduced 

Saas:

• subscription based revenue model 
• uses AI and predictive analytics to understand what audiences want 

4) How does David Skok use disruption theory to explain how digital native news publishers were able to disrupt traditional publishers? 

By distributing a brand that is faster and more personalized than the major, more established news organizations and using technology to create a more efficient product. Like digital newsrooms for organizations like the New York Times and Wall Street Journal.