The first is content related motivations, which can mean several different things. Accuracy and neutrality of the news stories, the broadness of the coverage and how appealing the writing is. Others prefer the content that paid sites can only provide. Which leads to the next reason people pay for news.
The second is platform related motivations. Simply put, one can get a better experience when they can pay for their content with benefits such as customization and prioritizing content to your personal interests.
The third is brand related motivations. More than just content and benefits, a brand comes with trust and assurances. Paying for a reputable news source as opposed to "fake news" outlets. But people will pay just for the popularity of the brand itself.
2) Which of the suggested funding propositions do you think has the most potential to be a successful revenue source for a news website? Explain your choice.
I think paying for a membership with benefits would have the most success just solely on the benefits. Yes, you're spending money but you're also getting things that others aren't
3) Why do you think people identified Display Advertising as the least intrusive and most acceptable form of advertising? Why do you think people identified Video Pre-Roll the most intrusive and least acceptable form of advertising?
Display advertising was the most acceptable because it's the most familiar. People are used to seeing it so it doesn't disrupt their day in any way. Video pre-roll is the least acceptable because it's the most intrusive. Banner ads in videos that you always have to close and ads in the videos. It's annoying and people shy away from it.
4) In your opinion, how would you rank the following forms of advertising in terms of intrusiveness? Explain your ranking choice.
- Sponsored by Content
- Click Bait
- Branded Content
- e-Commerce links and partnerships
- Video Pre-Roll
Video pre-roll and clickbait are the most intrusive because sometimes you can't get away from it. The others, while still annoying, can simply be ignored or laughed off.
Media Diary
I didn't keep an ongoing record of my use this week, but I have been spending as much free time as I can on Twitter or my news apps and websites. I also subscribed to several Toronto Star newsletters today.
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