Unit 3

1) Taking into account all the data points examined in the API report “Paying for News,” what type of person would you say is most likely to pay for news?


Based on the report, news seekers are the most likely to pay for news as they search it out and follow it on a regular basis. The age range between who pays can vary depending on age, interests, preferred publications, whether they follow on social media and the amount of free content that they provide. 



2) For each of the 3 news subscriber archetypes in the API research report, list two to four strategies that would appeal to that archetype’s sensibilities in order to get them to pay for content and describe those strategies.


The Clinically Committed don't really need more strategies to get people to pay because they already view paying for content as a duty to journalism. I think for those people all you need is to continue to put out the good content that has kept them coming back. 


Good content at an affordable price for the thrifty transactors is one way to get them to pay for content. Price is the drive home factor for these people so that should be priority one with a high volume of good content a close second. 



The elusive evaders could be tricky because they're already on the fence to begin with, but offering pay-as-you go services with multiple options. And an easy way for the consumer to back out if they so choose so they know that you still value their business of they do decide to come back later. 


3) What does the API research report “Paying for News” say about the perceived cost and value of the news people pay for? 


It says that the people that are already paying generally fell like they are getting a good deal. However the ones that are not paying, saying that price is a big factor and are not willing to pay a lot. 






Media Diary

I've spent 3-4 hours a day this week consuming the news via the various platforms I get it from. My news apps (CBC, CP24, Toronto Star), Twitter and Facebook. The Toronto Star news letters keep me updated every few hours. No print media this week. 

Survey

Would you like to see more content? 

If so, which areas could be improved?

Is the content quality reflective of the price? 

Would you be willing to pay more for more exclusive content? 

How long would you be willing to commit for?