Unit 1

1) If you were creating a new digital editorial product, let’s say a website, where would you start? Would you come up with the content first, identify an audience, or would you first try to figure out where your money would come from to fund this venture?

      I think that content and audience can go hand in hand, as one always feeds off the other. You can't have an audience, at least a loyal one, without good content. So once you figure one out, the other will follow. Having no experience in website design or content creation, my methods might differ from someone who might be an accounting major and worry about the finances before anything else. You can have all the finances in the world available, but if you don't have the ideas to sell for the content or audience, it won't matter. 

2) What impact might there be on a media company’s brand if they accept advertiser written content or create content that is paid for by advertisers without transparent labeling? 

      The lack of transparent labeling could lead to the audience feeling like they've been misled or a confusion as to what the brand is or is trying to sell. It could look like they have something to hide and could very well drive people away and have an overall negative impact. 

Media Diary



I very rarely pick up a physical copy of a magazine or a newspaper. Unless the magazine is a baseball magazine. Instead, I opt to read the online publications of newspapers or magazines, which I spend an inordinate amount of time reading on my phone. It's easier and more cost effective than buying a paper every day. I watch a lot of news clips via Facebook, Twitter or YouTube and listen to a few sports podcasts via the PodBean app and Spotify.